Drew, Joanna. (42 of 50). National Life Story Collection: Artists' Lives

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    2002-03-18 and 2002-04-05 and 2002-05-02 and 2002-05-23 and 2002-06-28 and 2002-07-11 and 2002-08-15 and 2002-08-29 and 2002-10-03 and 2002-10-17 and 2002-07-11

  • Interviewees

    Drew, Joanna 1929-2003 (female)

  • Interviewers

    O'Ryan, Lydia (female)

  • Abstract

    Part 42. Joanna Drew's [JD] comments on splitting up of the AC Art department and move to South Bank Centre [SBC] (continued). Details of Sandy's [SN] disapproval of the Arts Council's [AC] funding strategies. JD describes circumstances surrounding committee investigating 'direct provision' in the 1980s chaired by Gerald Forte (telephone interruption), including the Art Panel's rejection of committee's recommendations and Kenneth Robinson's [KR] response. Reference to SN and Nicholas Serota's [NS] memorandum to 'direct provision' committee. JD describes first forays into exhibition sponsorship in the 1980s, including reference to role of Julia Peyton - Jones [JPJ]; general comments on problems to do with commercial sponsorship, including reference to Scottish National Gallery of Modern Art ; mentions Moet & Chandon in relation to sponsorship by luxury firms in the 1980s in Paris. Reference to lack of knowledge of art by marketing managers. JD describes her attitude to presentation values in international exhibitions; describes problems in previous years faced by former colleagues like Catherine Lampert in raising funding for WCG. General comments on institutional running costs with specific reference to the Hayward Gallery [HG]; brief reference to 1992 Magritte exhibition and comments by DS on sponsorship. Anecdote about publicity faux pas by MOMA, New York.

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